nearly new cars

Sporty cars given hard shoulder as car buyers go green

The proportion of people buying cars on environmental grounds has increased three-fold (from 6% to 20%) in the last 12-months – whilst demand for sporty models to impress the neighbours has hit rock bottom, according to research from AA Personal Loans.

The findings suggest that the way new registration cars are marketed is increasingly at odds with what the public actually wants. At a time when car manufacturers continue to push 'drive of your life' performance features and va-va-voom sex appeal, the ultimate driving machine for the majority of Brits is a car that is environmentally friendly and cheap to run.

"Deals on Wheels" is the quarterly tracking study from AA Personal Loans that follows seasonal demand for new and used cars across the UK – and people's reasons for changing cars.